Modernized Montblanc

In my collection I have several less expensive Montblanc pens that fell well under the price-point of the Meisterstruck series.  Those include the Turbo, the Carrera, the Generation, and more recently, although not that low priced, the Starwalker.  (Can you think of others?) The new Montblanc M, announced last June, appears to fall more in … Continue reading Modernized Montblanc

The iconic Montblanc 149

Great Adweek marketing profile on how the Montblanc 149 moved to become a status, "lifestyle accessory".  I've included the graphics from the article below. Meet the $935 Pen That Turns a Scribble Into a Status Symbol Why President Obama and Johnny Depp both own Montblanc's Meisterstück http://www.adweek.com/news/advertising-branding/meet-935-pen-turns-scribble-status-symbol-165458