The iconic Montblanc 149

Great Adweek marketing profile on how the Montblanc 149 moved to become a status, “lifestyle accessory”.  I’ve included the graphics from the article below.

Meet the $935 Pen That Turns a Scribble Into a Status Symbol

Why President Obama and Johnny Depp both own Montblanc’s Meisterstück

http://www.adweek.com/news/advertising-branding/meet-935-pen-turns-scribble-status-symbol-165458

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