Montblanc & Movie Product Placement

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Hugh Jackman as The Greatest Showman unveils Montblanc’s Christmas campaign

Festive adverts have become as much a part of the countdown to Christmas as mince pies and cries of “it gets earlier every year!” And while department stores battle it out for the “biggest tearjerker” award, Montblanc takes a more glamorous approach, enlisting brand ambassador Hugh Jackman in his role as P.T. Barnum in the upcoming musical The Greatest Showman….

…Throughout the film Jackman can be seen using his Montblanc Minerva pocket watch, a vintage piece on loan from the house’s archive in Switzerland, as well as a specially commissioned Meisterstück fountain pen, with a ringmaster engraved on its nib.

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