Is it a Cross or a Sheaffer?

I’m a little puzzled by this article.  What am I missing?  I know that the Ion was released by Cross a number of years ago.

A.T. CROSS Unveils New Sheaffer Pens

PROVIDENCE, R.I., July 27, 2017 /PRNewswire/ — A.T. Cross Company is thrilled to introduce a refreshed, new line featuring hip, innovative and colorful tools of expression for imaginative minds, Sheaffer Pen & Art Supply Co.. Founded in 1913, Sheaffer remains committed to delivering premium writing tools and accessories. The brand refresh focuses on offering the same quality writing instruments specifically designed for creatives, artists and millennials alike, with new collections featuring vibrant colorways and intelligent designs for the classroom, creative workplace, and studio….

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