Two of my hobbies, and a great manufacturer from each
Acqua di Parma reveals passion for tradition through like-minded collaboration
As it celebrates its centennial, LVMH perfumery Acqua di Parma is reflecting on an Italian tradition—the art of handwriting.
The fragrance house has teamed with fellow Italian heritage brand Aurora on a collection of pens that reflect the Acqua di Parma codes in their manufacturing, materials and design. As handwriting is on the brink of going out of style, luxury houses have sought to revive the traditional communication form, saving and promoting their own heritage at the same time….