Online Pens (brand)

The article is an interview of Alexander Batsch, whose family founded Online, a popular pen and stationery brand in Germany. He is currently Online’s business development manager.  I’ve included this one quote below, which was information that I did not know about the brand’s name, and had assumed exactly the opposite.

Pen-tastic

“The Internet was not yet common when we launched. The basic idea was that you were writing ‘on the line.’ We didn’t expect the meaning to change that much, but now it’s become a very international name, which benefits us,” says Batsch.

FROM LEFT:Online’s Alexander Batsch,National Book Store (NBS) managing director Xandra Ramos-Padilla,NBS president Presentacion Ramos

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