A novel approach by a retailer.  This ran on PR Newswire, which is a major distributor of press releases.  I wonder to whom Pen Chalet targeted their delivery.

Introducing Pen Chalet Ink Rewards – Earn Free Ink for Your Fountain Pen

Today, Pen Chalet introduces another way to thank their loyal customer base and give them something better than great everyday prices, closeouts, discounted items, free stuff through their Ink Rewards program.

The Pen Chalet Ink Rewards program is the fastest and easiest way to get free ink just by making purchases on penchalet.com, and everyone who visits Pen Chalet is welcome to join their Ink Rewards program.  The program itself is simple: (1) first, become a member of Pen Chalet’s Ink Rewards by signing up.  Once signed up, (2) simply place an order and purchase any product on their website, including closeouts, specials, and accessories, where 1 point can be earned for every $10 spent on Pen Chalet.  Please note that the maximum number of points that can be earned on any one order is 25 points.  Once 25 points have been earned, (3) simply redeem points for any ink of your choice, up to a maximum price of $20.00, absolutely free on the very next order and purchase at Pen Chalet.

Pen Chalet has developed a fun and gratifying way for customers to monitor their point level by watching the ink bottle fill with each purchase when signed into their Pen Chalet account based upon how many points they have accumulated.  Pen Chalet loves their customers and wants to reward them for coming back time and time.  Pen Chalet always encourages customers to provide any feedback that they may have and hopes they will tell others of their Ink Reward experiences at Pen Chalet.  As always, Pen Chalet will match any other retailer’s advertised price on any product they carry, so that customers can always buy with confidence at Pen Chalet and keep earning ink reward points with every purchase made….

Introducing Pen Chalet Ink Rewards – Earn Free Ink for Your Fountain Pen