Bringing an old product to a new market

Great to see press mention some of the folks we know.  “Do what you love” is the first piece of advice this article gives budding entrepreneurs.

How Killer Business Ideas Are Born

…Goulet Pens has leveraged content marketing in a way that few retail stores do, producing huge amounts of free content that educate and inform users about fountain pens and papers. This worked because the founder, Brian Goulet, has loved fountain pens for many years, and was in tune with what enthusiasts would want to know the products that he sold….

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